This glossary contains all the vocabulary used to translate the text 3 : Sales strategies
A sign
Noun
1. An object, quality, or event whose presence or occurrence indicates the probable presence or occurrence of something else.
2. A gesture or action used to convey information or an instruction.
Example: A sign in favour of road safety.
en: Un panneau
Astonishing
Adjective
Extremely surprising or impressive, amazing.
Example: Astonishing results.
en: Étonnant
Billboard
Noun
A large outdoor board for displaying advertisement.
Example: The frontage of the house was almost entirely hidden by a huge billboard with « DRIVE SAFELY » written in an awful front/typeface.
en: Panneau d’affichage publicitaire
Frontage
Noun
The facade of a building.
Example: To give them an idea of the sign’s impact, they were shown a picture of a pretty house whose frontage was almost entirely hidden by a huge billboard.
en: Façade
Lawn
Noun
A lawn is an area of grass that is kept cut short and is usually part of someone's garden or backyard, or part of a park.
Example: Homeowners were requested to display a sign promoting road safety on their lawn(s).
en: Pelouse, gazon
Psychologist
Noun
A psychologist is someone who studies the human mind, emotions and behaviour in addition to how different situations have an effect on people.
Example: It’s efficiency became known during the 1960s when psychologists Jonathan Freedman and Scott Fraser published astonishing results of an experiment they conducted in a residential suburb of/in California.
en: Psychologue
Researcher
Noun
1- A person who carries out academic or scientific research.
2- A person whose job involves discovering or verifying information for use in a book, programme, etc.
Example: A researcher introducing himself as a volunteer (worker) went door to door asking people an outrageous request.
en: Un chercheur
Strategy
Noun
A strategy is the action plan that takes you where you want to go.
Example: The strategy consisting of beginning by a little request in order to pave the way to further requests is well known as the foot-in-the-door technique.
en: Stratégie
Typeface
Noun
A typeface is the design of lettering that can include variations in size, weight (e.g. bold), slope (e.g. italic), width (e.g. condensed), and so on.
Example: The words were written in an awful typeface.
en: Police de caractères
Volunteer
Noun
A person who offers to work for free
Example: Another volunteer had shown up at their house and had asked them to put up a small sign bearing the words « BE A CAUTIOUS/ SAFE/ CAREFUL DRIVER ».
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